Seo Content Marketing Strategy for small business owners Hervey Bay-Australia

Published Sep 29, 21
15 min read

Content Marketing Manager Responsibilities for small business Canberra-Australia





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What is a content for business?

Content marketing strategy for small business. In case you are not totally clear with what it involves, content marketing is a way to share information and engage with customers, usually in the form of written articles, podcasts, videos, or social media posts.

What are examples of content marketing?

Content marketing includes things like educational articles, e-books, videos, entertainment, and webinars that answer specific questions people have and provide them with something they can't get elsewhere. It's the best way to turn your product, no matter how common, into something that is not like everyone else's.

What is viral marketing example?

Viral marketing is a sales technique that involves organic or word-of-mouth information about a product or service to spread at an ever-increasing rate. The internet and the advent of social media have greatly increased the number of viral messages in the form of memes, shares, likes, and forwards.

What is good content marketing?

Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.

Why content marketing is important for business?

Content marketing is important because it answers your audience's questions. With content marketing, you can build trust with your audience, improve conversions, connect with customers, and generate leads. Content consistency establishes your credibility, builds trust, and strengthens your reputation.

What is mobile marketing example?

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. In recent years, customers have started to shift their attention (and dollars) to mobile.

What is example of content?

Content is defined as what is inside or included in something. An example of content is beans inside of a jar. An example of content is the words inside a book. Pleased.

Is viral marketing successful?

Viral marketing is an amazing method of generating traffic and leads but also creates a great demand for a yet to be released product. Viral Marketing is so successful because it creates the curiosity and desire needed to generate the demand for a product or service.

Is viral marketing bad?

Disadvantages of Viral Marketing Or at its very worst, build negative buzz regarding your brand and products. This is when “too much of a good thing” may just hurt your work in building your organization's credibility.

What is the purpose of content marketing?

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

What is the role of content marketing?

The Content Marketing Institute defines as “a marketing technique of creating and distributing valuable, relevant ad consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” In other words, it is about being helpful to customers making buying ...

How does content marketing help small businesses?

Content marketing can help a small business gain familiarity That means it's critical to make sure that the content always represents your small business in the brand voice you're trying to establish. Doing so can help to guarantee high performance and excellent brand-building results over the long term.



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A content strategy might include some or all of the following: . This can help you connect with customers and potential customers at any stage of the customer journey. (ebooks, templates). Gated downloadable content can work well to attract prospects at the top or middle of the funnel. (videos and podcasts).

Webinars can help educate your target audience and form a deeper, more personal connection with customers. Interactive tools can showcase what your product has to offer, or simply serve as a way to engage your target market. Emails help companies regularly re-engage their customers and prospects who have expressed interest in their content or business.

Repurposing content allows you to get the most out of the content you create. How do you write content for landing pages? Great landing page copy helps create a more effective, results-oriented pages for your site. How do I make a content shareable? Creating content that’s shareable on social media can involve more than just a catchy headline.

What is Saa, S content marketing? Content is one of the most powerful tools a software-as-a-service company can use to attract, educate, and convert customers. Here we dive deeper into why content marketing works for Saa, S. What you need to know about top-of-funnel content: Here we go through a 5-step plan for finding content ideas for potential customers in the awareness phase.

1904 Jell-O salesmen went door-to-door, distributing their cookbook for free. Touting the dessert as a versatile food, the company saw its sales rise to over $1 million by 1906[] During the golden age of TV, between the 1940s and 1950s, advertising took over the media. Companies focused on sales rather than connecting with the public.

The phrase "content marketing" was used as early as 1996, when John F. Oppedahl led a roundtable for journalists at the American Society for Newspaper Editors. In 1998, Jerrell Jimerson held the title of "director of online and content marketing" at Netscape. In 1999, author Jeff Cannon wrote, “In content marketing, content is created to provide consumers with the information they seek.” By the late 2000s, when social networks such as Facebook, Twitter, You, Tube were born, online content marketing was accessible, shareable and on-demand anytime worldwide.

In it, the columnist points out that by 2013, use of content marketing had jumped across corporations from 60% a year or so before, to 93% as part of their overall marketing strategy. Despite the fact that 70% of organizations are creating more content, only 21% of marketers think they are successful at tracking return on investment.

As of 2016, You, Tube had over 1 billion users, representing 1/3 of all internet users and reaching more people 18–34 years of age than any cable provider in the U.S. Yelp, an online business directory, has seen 30% year over growth in the number of reviews, ending the second quarter of 2016 with 108 million reviews for over 3 million businesses.

Common metrics Metrics to determine the success of content marketing are often tied to the original goals of the campaign. For example, for each of these goals, a content marketer may measure the different engagement and conversion metrics: Brand awareness and visibility Businesses focused on expanding their reach to more customers will want to pay attention to the increase in the volume of visitors, as well as the quality of those interactions.

Measures in this part comprise Share of voice (SOV) is the number of times a brand has been talked versus its competitors (conversations). Outside the digital world, SOV stands for the space and frequency a brand advertisement is placed on traditional media. Sentiment is when the brand has positive, negative or neutral feedback.

Diversified user base For businesses hoping to reach not only more - but also new - types of customers online, they should pay attention to the demographics of new visitors, as evidenced by cookies that can be installed, different sources of traffic, different online behaviors, and/or different buying habits of online visitors.

Trend spotting refers to the latest consumers' comments about a brand, product or service that must be targeted. Some tools can be provided by Google Trends, Trendsmap (Twitter) and other sites that report what is in everybody's mouths worldwide. Digital use Digital content marketing Digital content marketing, which is a management process, uses digital products through different electronic channels to identify, forecast and satisfy the necessity of the customers.



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In fact, according to a 2020 report from Hub, Spot, 70% of marketers are currently investing in content marketing. Content marketing is important because it helps marketers build trust with their audience in a way that many other types of marketing cannot do. It helps brands to tell the story of their company and what it stands for in an authentic and engaging way.

In order to achieve your goals, your strategy must be robust, credible, well thought through and designed with your audience in mind. More on this later. There are a few key differences between content marketing, inbound marketing and content strategy. Your content strategy is the initial step in this area of your marketing activity.

Content marketing refers to the process of creating your content itself — perhaps with a content creation platform. Inbound marketing focuses on how the content strategy fits in with the rest of your lead generation and PR activity. How you develop and use tactics to attract and nurture your leads over a period of time with the relevant, authoritative content you’ve included in your content marketing strategy.

Here are some frequently asked questions about content marketing for businesses. Content marketing can help a wide variety of businesses. No matter what size your business is, what sector you operate in or where you are based. If you want to increase conversions, enhance brand awareness and build trust, content marketing can help you achieve your business goals.

For example; if your product is complex, a how-to guide or video might be useful. If you are trying to distil a lot of information, infographics could work well. Use formats that are appropriate to your audience. Think about how your customers consume content; the platforms they use, how much time they would spend reading or watching the content, where and when they might be consuming it etc.

Find out what your competitors are doing. Naturally, you want your content marketing strategy and activity to be unique to your business, but it’s useful to do some market research to find out what is currently engaging your target audience, or not. Don’t know where to start? Try Buzz, Sumo.

Good content marketing is all about being authentic and listening to the needs of your audience. The most common content marketing mistakes happen when brands fail to do these things and simply put their efforts into activities and tactics that they want to do or that brands they like in different sectors are doing.

For example; just because a new and exciting social media platform has launched, it doesn’t mean that it’s right for your business if your customers don’t use it. Be where your customers and prospects are, give them the information that they want and need, be honest and authentic and don’t copy others.

But providing you take the time to think about your goals, what your key messages are, what will drive sales and conversions, what formats are most relevant and helpful to your audience and - perhaps most importantly - what your customers need from you and your products and services, you shouldn’t go far wrong.

Content is all around us. Whether we’re reading an insightful blog post or watching a goofy You, Tube video, we consume content almost everywhere we go and pretty much at all times. Because of this, it should come as no surprise that 70% of marketers are actively investing in content marketing.

Still, it begs the bigger question: “what is content marketing and what can it actually do for me?” A valid question indeed, and one we will unpack during this introduction to our chaptered guide to content marketing fundamentals. Content marketing is the process of using content to connect with and sell to a defined target audience.

The substance Shopify covers through its content shows that the company is speaking to an audience of business owners. The content Shopify creates reflects what business owners care about and is delivered regularly, so those audience members become invested in the content and, as a result, the company as a whole.

That’s the power of content marketing.

To understand why content marketing can work as a strategy, think about the buyer’s journey. For many companies, it may look something like this: this is where the potential customer is seeking information on a topic. They may be looking for a solution to a problem they experience, or are simply looking for information on a topic they’re researching.



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When you develop a content strategy, there are a few questions to answer. Let's dive into those, now. 1. Who will be reading your content? Who's the target audience for your content? For how many audiences are you creating content? Just as your business might have more than one type of customer, your content strategy can cater to more than one type of reader or viewer.

2. What problem will you be solving for your audience(s)? Ideally, your product or service solves a problem you know your audience has. By the same token, your content coaches and educates your audience through this problem as they begin to identify and address it. A sound content strategy supports people on both sides of your product: those who are still figuring out what their main challenges are, and those who are already using your product to overcome these challenges.

3. What makes you unique? Your competitors likely have a similar product as yours, which means your potential customers need to know what makes yours better — or, at least, different. This is where content comes in. In order to prove why you're worth buying from, you need to prove why you're worth listening to.

We'll talk more about social media content strategy in the step-by-step guide later in this article. 6. How will you manage content creation and publication? Figuring out how you'll create and publish all your content can be a daunting task. It's important for a content strategy to know who's creating what, where it's being published, and when it's going live.

Hub, Spot's blog team found this to be key to increasing traffic to the Sales Blog over time — read about their blog strategy here. The reliable source of traffic and leads from your evergreen content will give you the flexibility to experiment with other marketing tactics to generate revenue, such as sponsored content, social media advertising, and distributed content.

Run a content audit. Most people start out with blog posts, but if you want to venture out and try producing other content pieces, consider which ones you want to make. For instance, if you've been doing weekly blog posts for the past year, creating an ebook that distills all your blog posts into one ultimate guide would be one way to offer information in a different format.

If you've been in business for a while, review your content marketing efforts and the results from it in the last year by running a content audit. Figure out what you can do differently in the upcoming year and set new goals to reach. Now is a great time to align your team's goals with the rest of your organization's goals.

Choose a content management system. Have a system in place where you can create, manage, and track your content, otherwise known as a content management system (CMS). A few vital parts of content management include content creation, content publication, and content analytics. With Hub, Spot CMS, you can plan, produce, publish, and measure your results all in one place.

5. Brainstorm content ideas. Now, it's time to start coming up with ideas for your next content project. Here are some tools to get the wheels turning: Hub, Spot's Website Grader Hub, Spot's Website Grader is a great tool to use when you want to see where you're at with your digital marketing.

Once you have a headline you like, Blog, About lets you add it to your "Notebook" so you can save your best ideas. Hub, Spot's Blog Ideas Generator Get blog post ideas for an entire year with Hub, Spot's Blog Ideas Generator. All you need to do is enter general topics or terms you'd like to write about, and this content idea generator does all the work for you.

Buzz, Sumo Discover popular content and content ideas at Buzz, Sumo. This company offers a number of market research tools, one of which uses social media shares to determine if a piece of content is popular and well-liked. In turn, this information helps you see which content ideas would do well if you were to create content about them.

If you have an idea in mind, run a few title options through the Headline Analyzer to see how you could make it stronger, and to move your idea further along in the brainstorming process. 6. Determine which types of content you want to create. There are a variety of options out there for content you can create.



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In a world where content marketing is part of 90% of marketer’s plans and people spend an average of 10. 7 hours a day with content, this would seem like a no-brainer question to answer. 7 Reasons to use content marketing Here are 7 reasons that answer the question: why use content marketing.

This means product content, answers to customer questions, how-to’s, styling (especially for clothes, makeup and home décor), and ratings and reviews. If you don’t supply this content, someone else will. Many marketers underestimate the value of this type of information in supporting your sales efforts. While you’ve made the first sale, if your customer can’t use your product, they’ll either return it or not buy from you again.

I’ve no idea when I started using content marketing because I started before I even knew what it was. I’m 24-years-old borderline digital native. Therefore, I’ve been using the Internet to share content for as long as I can remember. I got into the marketing field by promoting my writing and music online, often by providing unique content to other, relevant websites.

My first content marketing project was supporting the San Francisco wholesale furniture biannual tradeshow. In addition to nuts and bolts information about the show, I created fun guides highlighting where to eat and what to see and do near the conference. Erika Heald – Content Marketing Consultant, EH Communications 6.

I try to create unique information streams on each social network so that people who follow me on multiple platforms aren’t seeing the same content during the day. Kim Yuhl, As this diverse group of marketers shows, content marketing is important to support your overall business and marketing goals without the usual promotion, not only to build your brand and establish expertise but also, to help nurture sales.

It’s integrated with other forms of marketing. Lastly, it’s interesting to note that most of the respondents had done some form of content marketing or journalism before the term was popular. Big hat tip to Joe Pulizzi, CEO of Content Marketing Institute and author of , for promoting the term.

Many marketers see this as a ‘top of funnel’ activity, but alongside that, it can also help you boost sales, increase lead opt-ins, increase brand awareness and create better brand perception online. Now more than ever, customers are looking for the ‘story behind the brand’, the ‘why’, if you will.

However, when done well - the benefits of content marketing are immense. You’ll be able to reach your target audience, increase revenue and build relationships with your customers. But that’s not all:How you are perceived online often goes hand in hand with the type of content that you put out.

You want to increase your follower count and expand your reach. Who doesn’t? But does your content perform the way you would anticipate it to? If the answer is no, don’t worry, this may be your signal to re-think your content marketing strategy and replace your current content with another type or variation that better resonates with your audience.

Customers that consume your content - no matter the platform - have a higher likelihood of purchasing from you than those that don’t. Why? It has to do with your trust factor. If you are serving your audience content that they can trust, they are not only more likely to purchase from you outright - but also to give you their email and other information in the early lead stage.

Search engines LOVE content. Especially if you are consistently producing high quality content. With a content marketing strategy that consistently builds on itself, you should be able to better rank in search results - giving your website a better chance at attracting organic traffic. Not too long ago, many people put a high volume on the amount of content that they were able to put out, rather than the quality.

Quality content not only enhances your SEO, but it also gives you a better chance to be recognized as a credible source of information within your niche market. This carries multiple benefits within itself, the utmost important one being that customers are more likely to buy from a brand that they trust rather than one they don’t.

Sometimes marketers are looking to make a statement, other times they’re looking to generate more leads for their sales funnel. But how do you know which one is best? The key to choosing a content marketing type, is to make sure that it can satisfy the goals you’ve set for the piece.




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